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Insights & Data Science

Optimising Trading Performance

Our partners’ success is our success. The Insights and Data Science team at CarTrawler provide data expertise and support to the Trading team in optimising business performance.

Using AI and machine learning, deep-dive performance analytics, and customer insights and validation through our in-house A/B testing platform we ensure that we are serving the best content and experience to customers resulting in increased conversion,customer satisfaction, and brand loyalty.

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Real-Time AI

We have designed and developed a suite of bespoke AI algorithms driven by machine learning and domain expertise for the purposes of car pricing, insurance pricing, recommended ordering and fraud detection in order to optimise trading performance. These models are accessed real-time by our booking engine allowing us to provide the most relevant content to the customer, based on live information.  

Analyse Real-Time Customer Data and Applicable Insight 

Understanding your customer is our job. We do that through analysing and interpreting the vast quantities of data we collect relating to the customer journey and experience. We use Snowplow to tag every interaction the customer makes on our pages plus we record every product shown to the customer – more than 500 million daily. 

Ensuring we understand the trends and behaviours across all this data is vital to provide an optimal experience for your customers. 

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Harnessing the Power of Data  

CarTrawler uses marketleading technologies such as Snowflake and Airflow to ensure high quality and timeliness of data is passed into Insight dashboards and AI algorithms. Automation and single source of truth data is integral to how the Insights and Data Science teams drive data insights and revenue optimisations in a robust and scalable manner.

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