Abstract Tech and Aerial view of of Complex Overpass and Busy Traffic Abstract Tech and Aerial view of of Complex Overpass and Busy Traffic

Who We Are

The Human Traveltech Company

CarTrawler is the Human Traveltech Company, and the leading B2B provider of technology solutions for the global travel industry.  Our purpose is driving successful partnerships, meaning we exist to drive loyalty and repeat business for our partners around the world, through the nurturing of powerful relationships, data-driven innovation and human connections.

airline partners
travel partners
mobility suppliers
car rental suppliers

Who We Are

CarTrawler is the leading B2B technology provider of car rental and mobility services to the global travel industry. Our purpose is to drive successful partnerships by combining the power of people and our unique-to-the-market TravelTech platform.

Who we are

What We Do

We fuse human ingenuity with machine intelligence.  We design, build and power customised solutions that expands our partners offering to their customers, to deepen relationships and enhance ancillary revenue opportunities.

How We Do It

The CarTrawler Platform is enhanced by our trading and merchandising capabilities.  This delivers expansive choice for the end customers, increases performance for our partners and grows market share for our suppliers.  We deploy optimisation levers that analyse data, extract insight and provide intelligence which is used by our Trading Squads to optimise content and drive ancillary revenue growth for our partners.


Our Values

CarTrawler truly lives by our company values. Each of our values are essential building blocks of how we do what we do. 

Shared Wins

  • We celebrate successes
  • We share information with other
  • We help others to thrive​

Active Choices

  • We show interest in business performance
  • We use the strategy to make decisions
  • We are always engaged​

Relationships Make The Difference

  • We build strong, collaborative relationships 
  • We are transparent & open 
  • We are prepared & on time


  • We always do what is company first​
  • We look for opportunities to improve ​
  • We take ownership over our work​


  • We put ourselves out of our comfort zone ​
  • We showcase a “can do” attitude ​
  • We encourage others to get involved​

The Evolution of CarTrawler

Founded in 2004 in Dublin Ireland, CarTrawler has evolved to become a leading global B2B Traveltech company.

  • 2021

    • United Airlines car rental and loyalty platform launch 
    • Eurowings launch
    • Equity pool created for employees and €10M investment package introduced
    • Analytics Innovation Award and Customer Experience Award
  • 2020

    • Uber Rent launch
    • Hopper launch 
    • Towerbrook Capital Partners makes a strategic investment in CarTrawler 
    • WIZZ Ride, the worlds-first mobility SDK in an airline app goes live
  • 2019

    • easyJet launch
    • Alaska Airlines launch
    • eDreams Odigeo launch
    • New York office opens
  • 2018

    • Landmark partnership with Alaska Airlines
    • Partnership with leading OTA, eDreams Odigeo
    • easyCar launch
    • Rhinocarhire.com launch
  • 2017

    • New Leadership Team and strategy
    • Jetstar launch
    • Justfly.com launch
    • Deloitte Innovation Award – SmartBlock
  • 2015

    • CarTrawler acquires Mobility provider Cabforce
    • SmartBlock cross-selling technology launch
    • Edelweiss launch
    • KLM launch
  • 2014

    • BC Partners acquires CarTrawler
    • SWISS launch and Austrian Airlines launch
    • Data science team established
  • 2011

    • CarTrawler is acquired by ECI
    • Emirates launch
    • Expedia APAC partnership launched
  • 2008

    • 500 worldwide partners  
    • First North American partner – Hawaiian Airlines
    • Norwegian Air Shuttle launch
  • 2004

    • CarTrawler Founded

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