Head of Marketing


Location: Dublin

CarTrawler is the leading B2B technology provider of the car rental and mobility solutions to the global travel industry. Our purpose is to drive successful partnerships. CarTrawler’s end-to-end technology platform expands our airline and travel partners’ offering to their customers, creating substantial ancillary revenue opportunities. We provide unrivaled breadth and depth of content worldwide, including car rental, private airport transfer, and ride-hailing services.

CarTrawler creates innovative, data-led solutions for some of the largest travel brands in the world, including United Airlines, American Express, EasyJet, Alaska Airlines, SWISS, Hotels.com, and Emirates. As a B2B company, we focus solely on helping our airline and travel partners build their brands, not our own.

For our people, they get to work in an indigenous Irish tech company, in healthy, high performing teams, solving interesting problems. 

Role Purpose:
The Head of Marketing is responsible for leading the Marketing team in the development and execution of the overall Marketing strategy. This involves the creation of our brand value proposition, lead our best in class thought leadership strategy, positioning CarTrawler effectively and ensuring that we are hitting our target audiences.  
This role will sit on the Commercial Leadership team and CT’s extended leadership team where you will be empowered to create and influence the strategic priorities for the Commercial team.
Reporting to: Chief Commercial Officer

Main Accountabilities and Key Tasks:

  • Proactively build, plan and execute the Marketing Strategy focused on paid, earn and owned social media ensuring we are future focused and consistently assessing opportunities to build brand awareness
  • Build and deliver our content ecosystem strategy to enable us to successfully deliver the company strategy with a clear focus on driving revenue
  • Develop, refine and execute our Brand value proposition through best in class communications strategy, creative content across social media channels and the successful execution of industry leading events
  • Lead our best-in-class communications strategy - targeting our key stakeholders 
  • Identify and realise opportunities for our own Leadership Team to engage externally 
  • Own our brand identity, story and strategy 
  • Own the marketing budget ensuring the spend is delivering a tangible return on investment
  • Lead & develop our Marketing Team across Content Strategy, Digital Marketing and Brand & Events roles 
  • Build effective relationships with key stakeholders across the business ensuring input on various marketing activities
  • Provide marketing expertise and guidance to the wider organisation
  • Member of the Commercial Leadership Team

People Management:

  • Self-Management – Be a strong role model by managing yourself, your time, and your meetings in a productive and useful manner 
  • Strong communicator – building trust by having regular quality 121’s, cascading relevant business updates and checking in with your people 
  • Provide quality feedback - provide helpful, constructive feedback to improve performance on an ongoing basis and as part of company performance management process 
  • Recognize individual and team achievements  
  • Empower, Trust and Verify - Be clear on expectations with your team, agree measurements of success and hold team members accountable 
  • Inspire - engage the hearts and minds of the team by role modelling our company values 
  • Provide clarity and alignment - sharing a clear vision of collective success and ensuring alignment to overall business strategy 
  • Hire and develop super talent 

Knowledge and Experience;

  • 10 years’+ experience in marketing related roles within a dynamic business environment 
  • Expert communications, creativity and PR skills and experience 
  • Proven ability to manage and lead a team to pro-actively and strategically deliver results with a keen focus on attention to detail 
  • Proven track record in communicating, presenting, and influencing at all levels including C-Suite  
  • Natural collaborator with an ability to establish and maintain lasting relationships both internally and externally 
  • Global perspective; strong business and industry acumen 
  • Strategic mindset with the ability to step back and take a holistic view  
  • Proven ability to execute a large programme of events 
  • Strong experience working with external agencies such as PR and event 

  • You will be an ambassador of our culture and social and environmental credentials.

Additional Info

Some of Our Benefits
Hybrid Working: Hybrid working at CarTrawler is a combination of office and remote working. Most of the time, people will have flexibility in terms of where they want to work.
Financial Wellbeing: All employees from day one, whatever their role, are entitled to share options as part of our unique equity scheme offering, we also have an annual performance-related bonus, pension, income protection & life assurance.
Health: Premium VHI health insurance is provided for all team members, we have a dedicated team of Mental Health First Aiders, and an Employee Assistance Programme, “Friday Unplugged” – the last Friday of every month we have a half-day mental health break.
Leave: 25 days annual leave & 2 company days, as we know life often takes over, as it should! For these instances we offer all eligible team members paid maternity, adoptive, paternity, parental, and marriage leave 
Development: We have a dedicated Talent Management Team and Development Framework “Thrive” which supports your professional and personal development throughout your CarTrawler career.
Environmental, Social, and Governance
You will be an ambassador of our culture and social and environmental credentials.
CarTrawler's Equality, Diversity, and Inclusion in the workplace
CarTrawler is fully committed to ensuring equal opportunities supported by an environment based on mutual respect, inclusion, and dignity at work for all our people.  We welcome diversity, valuing the benefits it brings to the workplace. We have a zero-tolerance approach to discrimination of any kind.
The criteria with regard to decisions on positions and promotions are an individual’s ability, behaviors, and merit to perform in the role. To this end, CarTrawler strives to ensure that recruitment, employment, training, and promotion practices and policies do not directly or indirectly discriminate.
We are a purpose-led, values-driven company, with a focus on a culture of shared wins where relationships make the difference. We strive to foster a culture of continuous learning encouraging our people to invest in themselves to Thrive.  
Success Enablers
CarTrawler will work to ensure neurodivergent individuals and/or people with disabilities are set up for success to participate in the interview process. If additional success enablers and or accommodations are needed to participate in any CarTrawler job application or interview process, to perform essential job functions, and/or to receive other benefits of employment. Please let your recruiter know how we can support you by contacting our team directly at [email protected]

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