Conversion Optimisation Lead
(Permanent)

Revenue

Location: Dublin

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Role Purpose:
In this role, you will be at the forefront of driving product innovation and optimization across CarTrawler’s global mobility platform. You will lead efforts to benchmark product performance, design and implement testing plans, and develop new revenue-generating features.
Collaborating closely with senior stakeholders, Data Science, and cross-functional teams, you will create personalized, data-driven experiences that maximize booking journey revenue. Additionally, you will manage and optimize merchandising strategies, create sales enablement materials, and provide regular performance updates, ensuring that CarTrawler remains a leader in the B2B travel and mobility space.

Reporting to: Head of Revenue Enablement 
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Key Duties & Responsibilities:

  • Responsible for developing CarTrawler product functional and performance benchmarking (vs. external, vs. internal products), reporting and developing and getting sign off on Revenue product testing and development asks (e.g. In-Path SmartBlock)
  • Testing and Optimization: Design and implement testing plans for new products and features, capturing results, creating sales assets and using insights to enhance product performance
  • Accountable for developing Revenue’s product innovation pipeline, soliciting inputting form senior Revenue stakeholders and holding workshops to identify, size and prioritise opportunities for development and/or testing
  • Accountable for Revenue representation on Future Booking Engine work, highlighting risks to P&L performance, delivering regular reporting on progress, identifying key decision points and soliciting feedback from Revenue stakeholders
  • Accountable for merchandising management and optimisation across CarTrawler touchpoints and conversion steps, working to develop and optimise merchandising placements, messaging (e.g. urgency, social proofing, insurance, cancellation etc.) and a merchandising hierarchy
  • Working with Data Science to develop, test and implement personalised, data-drive experiences for customers to maximise revenue potential of booking journeys
  • Working closely with the Web Analytics Analyst to understand product performance across partners and products, delivering insights for product managers on product improvements and Squads on partner optimisations
  • Sales Enablement: Create sales assets, define sales cycles, and develop onboarding and training materials to support selling to suppliers and partners
  • Performance Reporting: Develop, deliver, and communicate performance reports for new products
  • Regular Updates: Provide updates on the performance of commercial projects, key deliverables, and upcoming developments
  • Represent Revenue and liaise with Data Science on strategic initiatives and with P&T on future booking engine processes

Knowledge and Skills:

  • Minimum of 5+ years in product management, product optimization, or a related role, preferably within a B2B environment or the travel industry
  • Analytical Skills: Strong ability to analyse product performance data, benchmark against internal and external standards, and derive actionable insights to drive optimization and revenue growth
  • Technical Proficiency: Proficient in using data analytics tools and platforms (e.g., Google Analytics, Tableau) and experience with A/B testing methodologies and tools
  • Project Management: Proven track record of managing multiple complex projects simultaneously, from conception through to execution, while meeting deadlines and maintaining high quality
  • Collaboration: Excellent ability to work cross-functionally, collaborating with teams such as Data Science, Sales, Marketing, and Product & Technology to achieve strategic goals
  • Strategic Thinking: Ability to think strategically about product innovation and optimization, identifying opportunities to enhance customer experiences and revenue potential
  • Communication Skills: Strong written and verbal communication skills, with the ability to present complex data and insights clearly and persuasively to senior stakeholders
  • Customer-Centric Mindset: Deep understanding of customer behaviours, with a focus on optimizing UI/UX and creating personalized, data-driven experiences that enhance the booking journey
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