At CarTrawler, we believe that representation creates greater diversity of thought, fuelling innovation and sustainable business growth.
This year’s report reflects meaningful progress in strengthening equity of opportunity and representation across the organisation, narrowing our gender pay gap.
Our mean gender pay gap reduced significantly in 2025: from 21% to 7%, a positive demonstration that our actions to enhance inclusion are delivering results. The median gap has also fallen from 18% in 2024 to 11%, in 2025. We will continue to focus on accelerating balanced progression across all career levels and functions by removing barriers to inclusion.
On an on-going basis we calibrate the structure of our business to support our evolving company strategy. These changes have enabled us to positively impact the mix of women in senior roles.
Today, women represent 45% of our total workforce, and 43% of our Leadership Team and Director group. This latter figure is up from 38% in the prior period. The growing presence of women in senior and technical roles is helping reshape our company’s culture and leadership profile.
This evolution underscores our collective commitment to equity – not just as a value, but as a performance driver.
As an organisation of 300+ people representing 30 nationalities, our diversity continues to power our success. We are proud of the progress made through our inclusive hiring practices, talent development programmes, and equitable policies – from enhanced parental support to flexible working and wellbeing initiatives.
But our journey doesn’t end here. We will continue to remove barriers to inclusion and representation, challenge bias, and create pathways that allow every colleague to thrive.
Together, we are building a workplace where everyone can achieve their full potential.
Peter O’Donovan, Chief Executive at CarTrawler

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