2017 Top Merchandising Innovations to Delight Passengers and Boost Profits

Oct 24, 2017

New report explores how airlines are creating profitable products and services, including examples from Allegiant, Delta, easyJet, Gol, Jeju Air, and Tui Netherlands.

October 24, 2017, Dublin. Ireland: Airlines have always focused on the number of seats they sell. It’s similar to auto manufacturers’ fascination with selling cars, rather than focusing on the business of transporting people. Likewise, carriers shouldn’t focus solely on airline seats, but rather on the entire time a consumer spends away from home. Instead of claiming a small piece of this business, airlines could broaden their agendas to become complete retailers of travel.

The 2017 merchandising report, released today by IdeaWorks and CarTrawler, describes how innovation in other industries, and within the travel business, can help airlines delight travellers and boost profits. The following are five examples from the report:

  • Allegiant is building the largest master-planned hotel-condo resort on Florida’s west coast to create an airline-airport-resort relationship that will become a pipeline for profits.
  • EasyJet has introduced an online booking platform to sell connecting flights on Norwegian and WestJet between Europe and Argentina, Canada, Singapore, and the US (via London Gatwick), with an initial likelihood of generating $200,000 per week in new revenue.
  • Delta Air Lines has reinvested a portion of its big baggage revenue into a mobile application that allows travellers to view a bag’s location, be it in the baggage room, on the ramp, or planeside.
  • Tui Netherlands is using portable battery-powered boxes that allow passengers to use mobile phones to order beverages and snacks from their seats.
  • Jeju Air in Korea sells its Sleeping Seat Package for $100 which blocks two adjacent empty seats and includes a blanket and pillow.

Download the full report

About CarTrawler: CarTrawler is the world’s leading B2B travel technology platform providing car rental and ground transportation options to over 700 million airline passengers annually, through our 100 airline partnerships. We connect travellers in real-time, on any device, to every significant car rental and ground transportation supplier globally. CarTrawler’s unique technology is an easy to implement platform, personalised based on your customers’ trip details. Our technology provides you with higher conversion rates and increased revenue. For more information visit www.CarTrawler.com

About IdeaWorksCompany: IdeaWorksCompany was founded in 1996 as a consulting organisation building brands through innovation in product, partnership and marketing, and building profits through financial improvement and restructuring. Its international client list includes airlines and other travel industry firms in Asia, Europe, the Middle East, and the Americas. IdeaWorksCompany specialises in ancillary revenue improvement, brand development, customer research, competitive analysis, frequent flier programs, and on-site executive workshops. Learn more at IdeaWorksCompany.com.