Sep 17, 2019
Nine airlines join this year’s survey: Aegean, Air India, Air New Zealand, Czech Airlines, fastjet, Icelandair, Kenya Airways, SriLankan Airways, and T’Way Air.
September 17, 2019, Shorewood, Wisconsin and Dublin, Ireland: With 76 airlines, the 2019 edition of the CarTrawler Ancillary Revenue Yearbook by IdeaWorksCompany has become a United Nations-like directory filled with airline listings from every continent with the exception of Antarctica. IdeaWorksCompany published the first ancillary revenue guide in 2008 and a grand total of 23 airlines were found to disclose ancillary revenue. The introduction to the report described ancillary revenue as “a relatively young and fragile trend.” Eleven years later, the 2019 edition declares that ancillary revenue has remade the business models of the global airline industry.
IdeaWorksCompany researched financial filings made by 154 airlines all over the world. It’s the biggest Yearbook ever with 140 pages and 76 airlines disclosing qualifying revenue activity. Now available free online, the 2019 Yearbook provides a detailed global review of a crucial revenue source that delivers a jumbo €6.2 billion for American Airlines, 29% of sales for AirAsia, and €15.80 per passenger carried by the Lufthansa Group. The €47.7 billion worldwide total represents 10.7% of all revenue for the 76 airlines in the survey.
The survey covers airlines that disclosed revenue from activities such as frequent flyer points sold to partners, fees for assigned seating, and commissions from hotel bookings. The Yearbook includes a list of the a la carte items sold through Amadeus, Sabre, and Travelport for each of the 76 airlines. For example, optional extras for assigned seats, baggage, and bundled fares can be booked through Sabre-equipped agencies on Finnair; and assigned seats, baggage, bundled fares, pet transport, and unaccompanied minor services can be booked for Avianca through the Amadeus system.
Aileen McCormack, Chief Commercial Officer at CarTrawler.
Airlines are increasingly more revealing about their approach to ancillary revenue. During the course of its global review of ancillary revenue activities, IdeaWorksCompany uncovered the following examples:
The 2019 CarTrawler Yearbook of Ancillary Revenue by IdeaWorksCompany was released today as a free-of-charge report sponsored by CarTrawler. The full report is available at to download here.
IdeaWorksCompany offers a graphic of the top 25 airlines ranked by ancillary revenue as a % of total revenue at the press release section of the IdeaWorksCompany.com website. Please refer to the Yearbook for all 76 airlines.
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