Mar 20, 2018
IdeaWorksCompany finds Norwegian, Pegasus, Ryanair, and Wizz Air provide great mobile retailing examples.
Dublin, Ireland, March 20, 2018: The ever expanding capability and portability of mobile devices ensures smartphones and tablets are becoming trusted travel companions. That’s because mobile literally covers the earth, with a mobile phone subscription for every person, according to data from the United Nations. No leap of faith is required to assume mobile will overtake personal computers as the primary choice for self-booking personal and business travel. Statistics indicate we are very nearly at that point of transition.
The latest report from IdeaWorksCompany reviews the mobile applications offered by the world’s largest LCCs as measured by passengers flown. Theoretically, the mobile applications evaluated should represent state-of-the-art examples of ancillary revenue excellence. After all, the LCC category should naturally excel in the art of ancillary revenue. Here are a few observations from the report:
Aileen O’Mahony, Chief Commercial Officer at CarTrawler
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