Mar 16, 2021
CarTrawler-sponsored research finds that guidance for travel restrictions and Covid-19 testing is now provided by most airlines.
Dublin, Ireland & Shorewood, Wisconsin, 16 March 2021: Airlines are recognizing the need to expand Covid-19 care beyond physical safety measures to new areas such as providing more online information and service features. Face masks and disinfected aircraft have become standard consumer expectations. The recovery phase of the pandemic requires an expansion of these efforts. The table on page 2 of this release displays the results of a review of 25 leading network airlines and low cost carriers grouped by global region. The following describes the key recovery-supporting features identified at airline websites during March 2021:
Aileen McCormack, Chief Commercial Officer at CarTrawler.
A related 25-airline IdeaWorksCompany survey from July 2020 displayed a much cleaner table of checkmarks to display airline policies for sanitizing aircraft, requiring face masks, providing sanitizing wipes, and checking temperatures. The frequent appearance of question marks, abbreviations, and effective dates in the current table conveys the complexity of the situation facing the travel industry today.
The once simple act of booking an airline ticket has become a bumpy process which could easily dissuade consumers from booking a trip to another country or for dates beyond the near future. Savvy airlines are stepping up to the task by equipping consumers with more information and support. The following are notable features identified in research for the survey of 25 airlines:
People love to travel, but the decision to travel by air is now influenced by factors beyond ticket prices and flight schedules. The airline industry must now serve two objectives: Build consumer confidence and remove trouble from travel. Consumers are anxious to return to the air, but gaining their patronage requires new levels of effort. This is the way to support the recovery – provide information that’s tailored to itineraries and easy to understand, and offer solutions that honor a customer’s natural reluctance to assume risk.
Disclaimer: IdeaWorksCompany makes every effort to ensure the quality of the information in this survey. Before relying on the information, readers should obtain any appropriate professional advice relevant to their particular circumstances. Neither IdeaWorksCompany nor CarTrawler guarantee, or assume any legal liability or responsibility for, the accuracy, currency or completeness of the information.
About CarTrawler: CarTrawler is the leading B2B provider of car rental and mobility solutions to the global travel industry. We bring opportunities to life through an online marketplace connecting our partners, customers and mobility suppliers. CarTrawler’s end-to-end technology platform expands our airline and travel partners’ offering to their customers, creating substantial ancillary revenue opportunities. We provide unrivalled breadth and depth of content worldwide, including car rental, private airport transfer and ride-hailing services. CarTrawler creates innovative, data-led solutions for some of the largest travel brands in the world, including American Express, Alaska Airlines, easyJet, eDreams ODIGEO, Hotels.com, KLM, TravelStart and Emirates. As a B2B company we focus solely on helping our airline and travel partners build their brands, not our own.
CarTrawler was established in 2004. Our headquarters are in Dublin, Ireland, with an office in New York. For more information visit www.cartrawler.com.
About IdeaWorksCompany: IdeaWorksCompany boosts airline profits through innovations in ancillary revenue, a la carte pricing, and loyalty marketing. The firm was founded in 1996 and has an international client list of airlines and other travel industry firms in Asia, Europe, the Middle East, and the Americas. IdeaWorksCompany enjoys a reputation as a global resource for ancillary revenue strategy, on-site executive workshops, and research reports. Learn more at IdeaWorksCompany.com.
Contacts:IdeaWorksCompanyJay Sorensen, President1-414-961-1939jay “at” ideaworkscompany.com
CarTrawlerDavid Curran, Brand Marketing Lead[email protected]
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