How CarTrawler’s Bespoke CRM and Merchandising Service Proactively Unlocks Revenue Opportunities for its Partner Base

Dec 4, 2019

Signaling further inroads into the North American market, CarTrawler has partnered with United Airlines. As one of the top airlines in the US, United serves 300+ destinations worldwide and has an industry-leading loyalty program, MileagePlus, that provides more opportunities to earn and redeem miles worldwide to over 100 million members. This partnership will enable MileagePlus members to earn miles on car rentals or redeem miles they have already accumulated while helping United to maximize ancillary revenue by delivering flexible, data-driven car rental options to millions of its passengers. As part of the multi-year partnership, United has integrated CarTrawler’s award-winning technology across and the United Airlines app, making it even easier to book cars through United’s car rental partner, Avis Budget Group.

As a society, the way we travel is changing and as a business, our goal is to lead from the front – establishing new services and partnering with leading brands around the world to innovate and support the next era of car rental and mobility. This partnership demonstrates our ability to help airlines expand their loyalty capabilities and drive new streams of ancillary revenue.

Supporting our technology is a team of data scientists who aggregate and analyze customer and flight data to deliver insights that will ensure United passengers always have access to the most relevant information and car rental offers, regardless of destination.

For CarTrawler, this partnership is the latest in a long line of partnerships with North American travel brands including Alaska Airlines, Hawaiian Airlines, Hopper,, American Express, WestJet and Uber.

This new partnership is the biggest deal we have signed in the past four years. It underlines the scale and pace at which CarTrawler is operating, and is fantastic news for the millions of customers who fly with easyJet each year.
Smart innovation and a superior customer experience are at the heart of everything we do, so it makes sense for CarTrawler to partner with a sophisticated, forward- thinking airline like easyJet. At CarTrawler, we are heavily invested in the future of travel through our intelligent use of data-driven insights and cutting-edge technology. This partnership is yet another example of how we are transforming the travel marketplace, building brand loyalty and giving customers what they want, when they want it.
We are the only B2B mobility platform that provides end-to-end connections to every significant mobility provider globally. Our SmartBlock technology is the most advanced retailing technology in the market. I couldn’t be more delighted that we can now offer these benefits to easyJet, an airline that flew over 90M passengers in 2019 across almost a thousand routes out of 156 European airports.

Aileen McCormack, Chief Commercial Officer at CarTrawler.

We’re excited to bring to the market our new partnership with CarTrawler because it’s essential to offer the best range, quality and value through a seamless digital experience for our customers. We’re also proud to be extending our fifteen year relationship with Europcar through a new media partnership that will see Europcar, as our preferred supplier, promoted across our passenger journey at key moments across the year.”
EasyJet and CarTrawler are one step ahead of the competition, and I’m excited to see what we can do together over the course of our partnership.
With each of its European airline partners CarTrawler has significantly grown market share for them consistently outstripping natural passenger growth every year. In the first three years of the partnership alone they trebled partners’ bookings from customers that were flying on competing airlines.

Andrew Middleton, Commercial Director at easyJet.

CarTrawler was chosen due to our unsurpassed, global travel technology expertise. We always consider our partners’ core requirements, building B2B customised solutions, not re-skinned B2C offerings. Our work maximises market share, and in turn revenue for our partners by building their brands, not our own.

Aileen McCormack, Chief Commercial Officer at CarTrawler.