Jul 10, 2018
Dublin, Ireland, 30th October 2018: Global travel technology company CarTrawler, has today announced the launch of a ‘world-first’ aggregated ride-hailing capability for Emirates Skywards, the loyalty programme of Emirates and flydubai. Emirates Skywards members now have access to on-demand taxis in over 100 cities around the world, giving them the option of instantly accessing the best available transport solutions for their needs, in their relevant location. Best of all, Emirates Skywards members can earn Skywards Miles with every ride they hail. Phase two of the capability will provide members with access to pre-booked taxis and will allow them to pay for their rides with Skywards Miles. The capability will continue to be rolled out across even more cities, thanks to a growing network of suppliers.
Emirates Skywards is the first airline loyalty programme in the world to offer this ride-hailing capability to its members and this is just the latest CarTrawler innovation for the airline in a long-running partnership that brings flexibility and convenience to Emirates customers. CarTrawler already provides access to a vast network of car hire and ground transport services, which complement the 150 destinations the airline serves.
Mobile as the the most reliable area of future growth
Peter spoke of how the market is aggressively moving to mobile and highlighted the urgency of following this curve. ‘Across travel and car, over the next 3 years, 70% of growth will come from the mobile area.’ He caveated the fact that every 1% of demand that shifts from desktop to mobile, costs a business overall and every time this occurs, there is an opportunity for leakage. Peter spoke of the necessity in consistent examination of this trend in order to deliver solutions which enhance the mobile experience and aid in dissipating leakage. ‘Entitlement kills; and particularly when it comes to mobile the onus on us is continue to understand customer’s problems and surface solutions for them.’
‘Make painkillers, not vitamins.’
As Chief Product Officer, Peter spoke of how his core focus is on three key areas, which are all angled in the direction of producing consistent iterations of improved product for mobile. Peter’s first area of consideration is his team’s fixation on solving customer problems. He spoke of the necessity in delving down into a granular level on what the precise job is that your customers expect your product to do for them. When you focus on the problem that is expected to be solved, this opens up an entire universe of solutions, ‘by focusing on problems you are asking what the aching pain is for customers when they use your product. Focus on painkillers rather than vitamins.’
Peter’s team comprises of over 120 product and technology professionals who unearthed five key themes when delving into the problems they are tasked with solving for partners and customers alike.
Focus on world-class delivery
The second core focus for CarTrawler’s Product and Technology team team is on delivery. The 120 strong team have changed the way in which they work in order to deliver the optimal results. In order to achieve those core deliverables for users and partners, the team must be able to collectively ideate and draw applicable and scalable solutions.
To cap off Peter’s talk and to illustrate the tangible returns that CarTrawler’s Product and Product Engineering teams are developing, a live demo was undertaken. Alan Mathews is CarTrawler’s Product Lead for mobile products and took the 140 strong crowd through the easy to integrate technology solution which has been designed to be as seamless as possible so that airlines and OTA’s can immediately capitalise on the advent of mobile usage. Alan demonstrated how the CarTrawler native SDK is a full car rental flow which can be plugged in to any native mobile application. He showed how speed and ease of use is a key feature, allowing a company’s developers to install a native SDK in a seamless two step process which takes just a couple of minutes. Peter praised this new development and reiterated that the SDK could aid greatly in reducing resources and time for in-house developers. The CarTrawler native SDK is a tool which capitalises on the emergence of mobile rather than shying away from it and is a straightforward way for airlines and OTA’s to prepare for this shift in customer behaviour.
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