Booking Path Magic Converts Consumers for Six Leading Airlines

ldeaWorksCompany identifies examples from easyJet, Jet2.com, Jetstar, Ryanair, Singapore, and Wizz Air which reveal responsive retailing methods at websites.

Dublin, Ireland & Shorewood, Wisconsin, 21 February 2023: Cashiers and clerks just take customer orders. True salespeople identify the individual needs of a customer, and do their best to provide a solution. This is something the six airlines featured in the latest report sponsored by global travel tech provider CarTrawler already know. Booking Path Magic Converts Consumers describes how the carriers in the report are enhancing the capabilities of the booking path by making them more responsive to consumers. The 12-page report issued today includes the following key findings:

• EasyJet’s unique seat map engages the consumer in a second opportunity to easily upgrade their fare bundle, while preserving pricing transparency.
• Jet2.com automatically serves up discounted kids’ meals when children are included in the booking request.
• Jetstar makes joining its Club Jetstar subscription plan easy with discounts for bag and pre-assigned seat fees immediately displayed in the booking path.
• Ryanair’s online seat map requires children to be seated next to parents, and waives the pre-assigned seating fees for kids.
• Singapore adds free standard seat assignments for families buying their lowest priced Economy Lite and Economy Value fares.
• Wizz Air creates special Wi-zz Plus Family and Wi-zz Go Family fares when children are included in the itinerary at WizzAir.com.

Five of the examples in the report demonstrate how family oriented services are perfect candidates for responsive booking paths. This is a timely development as airlines, consumers, and regulators debate the issue of pre-assigned seating fees for families.