Dec 6, 2022
IdeaWorksCompany identifies the ancillary revenue methods of 10 brave pandemic-era startups in Africa, Asia, Europe, and the US.
Dublin, Ireland & Shorewood, Wisconsin, 06 December 2022: New airlines compete by identifying customers who are not well served by larger and established carriers. This is the secret to surviving as a start-up airline: find an underserved market and apply all the youthful passion and nimble moves you can muster. That’s how these 10 low cost carriers hope to flourish in a post-pandemic era: Air Premia, Akasa Air, Avelo Airlines, Breeze Airways, Flyr, LIFT, Lynx Air, Norse, PLAY, and Vietravel Airlines.
All operate as low cost carriers, as this is the prevailing model of today’s airline industry. Ancillary revenue is at the core of this movement because it honors customer choice and delivers the amazing alchemy of low fares and more revenue. World’s Newest Airlines Embrace Ancillary Revenue at First Flight is sponsored by global travel tech provider CarTrawler and reviews the ancillary revenue efforts of ten airlines that leapt through challenging hurdles during the pandemic. The 13-page report issued today includes the following key findings:
It’s clear that ancillary revenue is a key revenue driver for airlines. Equally so is being able to pivot and innovate if needed. This report outlining the products new low-cost airlines are developing and rolling out shows how this innovation is paying off, with impressive results such as branded fares encouraging 50% of passengers to buy up for more services, and substantial baggage revenue from better retail efforts. We’re proud to help our airline partners maximise their ancillary revenue with our world-class travel technology and keen to see what exciting new products are coming down the pipeline.”
Aileen McCormack, Chief Commercial Officer at CarTrawler
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